Case-Studies_Studio-Cigale

Accompanied production

  • Topic
Evolutions in technology have enabled individuals to become increasingly autonomous in the production of video content. With our selected tools, modular training program and tailored support, Studio Cigale brings video autonomy to our clients and their organizations. The Mobile Studio Offer puts into practice the knowledge-sharing philosophy of social networks by teaching you how to produce and share your very own videos.
  • Context
Air Liquide is the world leader in gases for industry, health and the environment. In order to develop the growth, and enrich the content of, internal and external social networks, the company wanted to start creating its video messages in-house. Studio Cigale supplied equipment, training and onsite support – all included in the Mobile Studio Offer – to enable Air Liquid to start producing the simple, high quality videos for online distribution.
  • Results
Thanks to the Mobile Studio and Studio Cigale’s expert support, Air Liquide was able to significantly reduce the per unit cost of videos while gaining in agility and autonomy.
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Stage your communications

  • Topic
Brand content videos need to be modeled after the types of films that are widely viewed every day (TV shows, reports, fictional mini-series, tutorials, etc.). The film contents must be consistent with brand values and meet the expectations of stakeholders.
  • Context
Ratp M2E is a department specialized in the maintenance of the Parisian and suburban subway network’s equipment. To present the various professions that compose Ratp M2E, Studio Cigale dreamed up a series of mini fictional films starring the department’s employees. Every step of the process, from scripting to editing, was done in partnership with the actors. The resulting portraits feature animation, visual effects and parodies and successfully deliver information in an entertaining way.
  • Results
The brand content films are available on the company intranet and are shown externally during HR presentations. They are a dynamic addition to the internal network, showcase the importance of the department’s professionals and have contributed to team building.
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Communicate on the spot

  • Topic
Video is the preferred media for communicating on social networks as well as on television. It is an essential tool for companies who wish to enhance their e-reputation.
  • Context
Personnalité is a training and coaching consultancy that works with executives. The company wanted to create a video series that would pick apart politicians’ interviews in order to demonstrate the importance of visual cues in public speaking. Studio Cigale works with Personnalité’s trainers to shoot and edit the videos. Our team is also training Laurent Philibert, Personnalité’s Training Director, to become autonomous in the production of these films.
  • Results
After three months Laurent Philibert managed to autonomously produce ten films. The videos have been uploaded to Youtube, shared on Twitter and used by the Plus du NouvelObs, an important French publication, and “la lettre du média acting”, an industry news source.
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